ERIC Number: EJ1426551
Record Type: Journal
Publication Date: 2024
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1360-080X
EISSN: EISSN-1469-9508
Student Attitudes and Preferences towards Communications from Their University -- A Meta-Analysis of Student Communications Research within UK Higher Education Institutions
Journal of Higher Education Policy and Management, v46 n3 p274-290 2024
Whilst the practitioner field around current student communications has developed in recent years, most published research still focuses either on prospective students, theoretical benefits of student communications or usage of individual channels of communication. This paper contributes to policy and practice by providing the first UK-wide look at current students' communications preferences and behaviours through a meta-analysis of 17 student communications surveys (total students surveyed 20,134). Results show that students expect their universities to utilise a range of channels (including email, social media and student portals) -- i.e. an integrated marketing theory approach. Most students feel that they receive the right level of information; however, overall satisfaction with communications has decreased in recent years. This paper provides recommendations for practice, as well as a template to improve consistency in future institutional student communications evaluations.
Descriptors: College Students, Student Attitudes, Preferences, Student Surveys, Electronic Mail, Social Media, Internet, Communication Strategies, Organizational Communication, Information Dissemination, Student Satisfaction, Foreign Countries
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Publication Type: Journal Articles; Information Analyses; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A