The shift in the political environment calling for greater student retention in higher education is changing the work dynamics of higher education faculty. Despite many initiatives, the research indicates that faculty have the greatest impact on student persistence. The demands for faculty time continues to increase and to broaden. No longer do faculty just teach courses, engage in research, and perform some service; today many faculty are also expected to help in student retention. This descriptive survey looks at faculty perceptions of their roles in retention efforts and the impacts on faculty expectations. Results show a general trend of faculty having increasing responsibilities for student success. Particularly, the expectations of faculty have shifted more towards having faculty provide mentoring and building more personal relationships with students.