Institutional ethnography (IE) is a feminist approach to research focusing on the organising power of texts and language. This paper explores "how" to analyse texts in IE while considering the importance of reflexivity and accountability to feminist research. Based on a five year study of UK university audit processes, I developed a three-part IE text analysis approach which sits on a spectrum of closeness to the text(s) under analysis: (i) text -- close analysis of one text or a small array of texts; (ii) process -- mapping across a textually-mediated process and (iii) discourse -- identifying a textually mediated discourse. Additionally, I make three analytic points about how texts organise: the importance of reader interpretation (researchers and users of texts); the strategic multi-layered translation work done by readers to fit into institutions and anticipate readerships; and, the importance of non-readers who can make mythologised understandings of texts material through writing future texts.