An increase in Latinos in the social work academy is critical due to current underrepresentation in social work education programs and rapid Latino population growth in the United States. In this qualitative study, perceptions of Mexican American master's of social work-level practitioners regarding social work doctoral education and academia were explored. Findings indicate a deep commitment to making a contribution to the profession and Latino communities through direct practice, teaching, and field instruction. In addition to structural barriers to pursuing doctoral education, there was skepticism of the relevance of a PhD to serving the profession or Latino communities. Findings are discussed with regard to their implications for recruitment, socialization, and retention of Latino social work students for academic careers.