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Direct linkSo, Jiyeon; Nabi, Robin – Human Communication Research, 2013
The risk convergence model proposes reduction of perceived social distance to a mediated personality as a mechanism through which the mass media can influence audiences' personal risk perceptions. As an initial test of the model, this study examined whether 5 audience variables known to facilitate media effects on personal risk…
Descriptors: Social Distance, Mass Media Effects, Attitudes, Risk
