Purpose: The purpose of this paper is to recommend behavioral targets for future interventions to reduce greenhouse gas emissions at college campuses and to advise interventionists on how to choose between many potential behavioral targets. Design/methodology/approach: The authors used the community-based social marketing (CBSM) methodology over…

In this paper we describe student use of a series of connected online problem-solving activities to remediate atmospheric carbon budget misconceptions held by undergraduate university students. In particular, activities were designed to address a common misconception about conservation of mass when students assume a simplistic, direct relationship…