The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

In times of the rise of the "A4 waist" trend on social networks (SNs), concerns have been raised over appearance-related content's adverse effects on body image and well-being in parasocial relationships. We conducted a survey on Chinese college students (N = 333) to examine the effects of comparison targets (same-gender acquaintances,…

Memes have emerged as a prevalent and influential aspect of contemporary culture and their use is a significant feature of social and relational communications. Yet scant research exists within Higher Education on the use of memes to assist in the research of reactions, emotions, and perceptions. The use of meme-making as a qualitative research…

Basic medical sciences education is characterized by the provision of large amounts of theoretical information that leaves little opportunity for promoting student creativity or motivation. In response, the authors investigated meme-related project-based learning (PBL). Memes are humorous media that are widely exchanged online. 1477 students were…

The relevance of the research is substantiated by the fact that the information society can be addressed as a stage in the modern civilization formation, which is characterized by the increasing role of knowledge, information, as well as information processing technologies. The number of people employed in the information sphere is growing…

Using focus groups, this qualitative study asked thirty-five gay, lesbian, and bisexual (LGB) young adults to reflect on messages they received about sex and sexuality around the time they first had sex. Focus groups were conducted, recorded, transcribed, and analyzed. Through thematic analysis, the authors identified two messaging sources…

This book sets forth a pedagogy for renewing the liberal arts by combining critical thinking, media activism, and design thinking. Using the StudioLab approach, the author seeks to democratize the social and technical practices of digital culture just as nineteenth century education sought to democratize literacy. This production of transmedia…

To maximize the advantages of virtual learning, the present study highlights the potential for Internet meme design and creation in English language learning (ELL) courses as an innovative activity that raises student agency, increases multimodal literacy, inculcates intercultural communication, and teaches idiomatic expression. Memes resonate a…

There is a metaphorical incoming tide of information technology (IT) in the global guitar community. This phenomenological study examines the activities of the online guitar community to determine its role in guitar pedagogy. It questions how the traditional teacher-student model can continue to operate amidst the floodwaters of online guitar…

In this article, the author addresses how online multimodal literacy practices are both filtered through and use popular culture. Using a combination of textual analysis and interviews with first-year university students, the author illustrates how the intersections of multimodal literacies and popular culture are shaping the ways that identities…

Informatization, as a trend in the world's development nowadays, has become an important force to promote economic and social reforms. Since 1990s, information technology reforms have advanced dramatically. Along with the constant development of the information industry as well as the popularization of information network, informatization has been…

This article takes a look at the rising popularity of professors as the latest YouTube stars. The popularity of their appearances on YouTube and other video-sharing sites is making it possible for classrooms to be opened up and making teaching--which once took place behind closed doors--a more public art. Web video has generated a new form of…

Every once in a while, stray fragments from art or popular culture spark one's imaginations and trigger an idea for developing an art curriculum project. In this article, the authors begin with the interior world of extraterrestrial aliens within the Grand Central Station locker from "Men in Black II," and led eventually to the authors' students…

The idea of Digital Libraries emerged in the early 1990s from a vision of a "library of the future", without walls and open 24 hours a day. These digital libraries would leverage the substantial investments of federal funding in the Internet and advanced computing for the benefit of the entire population. The world's knowledge would be a key press…

This article reports that Canadian medical students, inspired by an online community and an obscure heart condition, have ditched their books and transformed their class notes into a pulsating, hip-hop music video. "Diagnosis Wenckebach"--the name comes from a type of abnormal heart rhythm--was created as just one of many innovative…