Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

Institutions are aggressively recruiting adult learners and developing adult degree completion programs. This is a hyper-competitive market. Many institutions lack experience working with this population. This paper outlines proven strength-based enrollment management strategies to instill confidence and provide student support for adult learners.…

Purpose: The aim of this research is to explore the relationship between green job positions and descriptions, green performance management, green employee relations with job pursuit intentions and the role of employers' prestige as the mediator. Design/methodology/approach: A survey research design with a sample of 216 undergraduate specialising…

United States (US) immigration policies have increasingly focused on national security resulting in universities experiencing declines in international student applications, constraints on international scholar employment, and complications facilitating international research collaborations. The COVID-19 pandemic brought additional travel…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

It is predicted that hundreds of chief enrollment management officer (CEMO) positions may become available due to high turnover within the next few years, creating an opportunity for a new generation of leaders. In this causal comparative quantitative study, data was collected from 211 current CEMOs to understand the challenges and highlights of…

There is a dearth of research on factors that increase the likelihood of underrepresented minority (URM) college students' enrollment and completion of graduate studies in the social sciences. To address this gap, we implemented the Graduate Enhancement for Minority Studies (GEMS) program and present an evaluative case study of the first…

Universities, particularly cash-strapped, expect their students to re-enrol for postgraduate studies after the successful completion of their undergraduate studies. For two decades, Zimbabwean universities have been operating in resource-constrained settings. The current research examines the effect of course experience, satisfaction, and loyalty…

Men significantly outnumber women in physics, engineering, and computer science (PECS) majors, with a recent male-to-female ratio of approximately 4:1, a stark contrast to the near parity in other science, technology, engineering, and mathematics (STEM) disciplines (1). This gender disparity in PECS carries wide-reaching implications for equity,…

The relationship between the use of discriminatory recruitment procedures against low-income unrepresented minority (URM) students at four-year private institutions based on enrollment managers' and college recruiters' beliefs, self-efficacy, and behavioral intentions was this study's focus. Specifically, the following were investigated: (a) how…

Purpose: Student welfare and wellbeing is crucial to successful postgraduate study, regardless of the global location in which the study is taking place, making it an international issue. This study sought to add to the conversations occurring globally on this topic, focusing particularly on exploring academic faculty participation in higher…

This report is organized around 10 challenges (and associated solutions) based on data from a survey of 1,609 survey respondents, each of whom was screened to ensure that they had firm plans to enroll in a fully online program in the next year (online course takers in otherwise hybrid or classroom programs were not eligible). They also had to be…

The low Australian Tertiary Admissions Ranks (ATARs) of Initial Teacher Education (ITE) students are routinely highlighted in the media and in reviews of ITE, with the perception that such students will be unable to become effective teachers. As part of the NSW Government's "Great Teaching, Inspired Learning" (GTIL) Framework, minimum…

The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

School psychology trainers have historically struggled to adequately increase the number of professionals from diverse backgrounds. An increase in diverse providers is important in meeting the needs of a burgeoning racial/ethnic minority student population. Previous research suggests that minority undergraduate psychology students have less…