The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

Politics and International Relations (Pol & IR) lecturers can capitalise on the established relationship between comedy and political analysis by using humour techniques to enhance the student learning experience and to develop students' critical analysis skills. Using collected data from focus groups with 21 British and International…

Basic medical sciences education is characterized by the provision of large amounts of theoretical information that leaves little opportunity for promoting student creativity or motivation. In response, the authors investigated meme-related project-based learning (PBL). Memes are humorous media that are widely exchanged online. 1477 students were…

"The Simpsons" is an ideal source of fun ways to introduce important mathematical concepts, motivate students, and reduce math anxiety. We discuss examples from "The Simpsons" related to calculus, geometry, and number theory that we have incorporated into the classroom. We explore student reactions and educational benefits and difficulties…