The student evaluation of teaching is a common practice in the business schools of most colleges and universities. Currently, over 99% of business schools use student evaluations to measure teaching performance, but the honesty of student responses has been questioned. Prior research has indicated that student evaluations can contain answers the…

This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…

Darren Crovitz explains that the explosive growth of Web-based content and communication in recent years compels us to teach students how to examine the "rhetorical nature and ethical dimensions of the online world." He demonstrates successful approaches to accomplish this goal through his analysis of the selling techniques of two Web sites…

Counterfeiting is a serious problem facing several industries, including the medical, agricultural, and apparel industries (Bloch, Bush, & Campbell, 1993). The authors investigated whether ethical viewpoints affect perceptions of the morality of particular shopping behaviors, attitudes toward counterfeit products, and intentions to purchase such…