Private master's comprehensive institutions (PMCIs) in the United States navigate pressures to expand college access and equity while striving for prestige in the academic hierarchy. To strive for prestige entails competing for world-class status of greater selectivity, research intensity and resources, but such a pathway to excellence may,…

Across the United States, colleges and universities must dynamically respond to changes in population demographics and demand in order to meet enrollment goals. As institutions have adapted to a shifting educational landscape, tuition discounting has become a prevalent mechanism utilized within strategic enrollment management. While many students…

There has been a decline in tuition revenue for some private historically Black colleges and universities (HBCUs); an above-average tuition discount rate may impede the financial performance of private HBCUs. The purpose of this qualitative phenomenological study was to explore the lived experiences of business officers and other employees of…

Drawing from resource dependence theory, this study explores the extent to which international student enrollment related to institutional decisions to shift to in-person instructional strategies during the COVID-19 pandemic. We focus our study particularly on July 2020, a time during which tensions around international students' legal status in…

The Pell Grant is targeted to students with the greatest financial need, and many policymakers find the Pell Grant a useful policy lever for promoting access and success for students from lower- and moderate-income backgrounds. There are several examples where policymakers use Pell eligibility to allocate resources and hold colleges accountable…

Beginning at the onset of the COVID-19 pandemic, higher education experienced a sea of change in reduced enrollment, altered course delivery models, and increased need for student support. While observing staff's actual impact on the student experience during this time, this study will address the question, "How do professional staff in small…

Scholarship on nonresident enrollment by public research universities has developed in isolation from scholarship on linkages between private high schools and selective private universities. We argue that these literatures are part of a broader story about the competition for students from affluent schools and communities. This manuscript analyzes…

This research explores the potential causes for student's lack of interest in enrollment in marketing analytics courses. We reveal that a misconception of marketing as a "soft skills" major of study persists, which leads to biased assessment of the relevance and applicability of curriculum in regards to future career. As a result,…

The purpose of this study is to understand how strategy and strategic decision-making have contributed to financial strength at those small, private, non-profit, less-selective, tuition-dependent institutions with small endowments that have established financial stability. Interviews were conducted of participants at three institutions, including…

Using the National Center for Education Statistics (NCES) 2012/17 Beginning Postsecondary Students Longitudinal Study (BPS:12/17), this research study explores the persistence to bachelor's degree attainment of adult students. Specifically, this study looks at adult students who expected to earn a bachelor's degree or higher, and analyzes whether…

Tuition discounting has been a long-standing practice among colleges and universities. Its roots can be traced to the beginnings of the 1970s, and its use has continued to increase and expand in the decades following. However, despite its widespread use, the research is inconclusive whether tuition discounting has been an effective strategy to…

This annual report provides information regarding students who registered with disability services at Maryland colleges and universities. To better understand higher education outcomes for students with disabilities in Maryland, the Maryland Higher Education Commission (MHEC), in collaboration with the Maryland Department of Disabilities and in…

This study uses a series of panel models to explore the effect of North Carolina (NC) College Application Week (CAW) and free college applications during that week on the number of applications colleges receive and number of low-income students who matriculate. Our models suggest that NC saw an increase in applications and low-income student…

Much of the research in composition about Hispanic-serving institutions focuses on the tripartite of writing program administrators, faculty, and students and the complexities of multilingual learner pedagogies. This article draws on conversational interview methods and data to analyze the servingness of three Floridian HSIs through critical race…

This dissertation contains three chapters, each investigating a question in American economic history. The first chapter is co-authored with Ran Abramitzky, Santiago Perez, and Joseph Price. In this work, we conduct a large-scale digitization of historical college registers, encompassing 2.7 million students at 65 elite US universities. We use…