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Direct linkNedbalová, Eva; Greenacre, Luke; Schulz, John – Journal of Marketing for Higher Education, 2014
This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Marketing
Burns, George R.; Paton, Robert R. – Policy Futures in Education, 2005
The importance of knowledge to the effective development of economic growth in the twenty-first century has led to a number of initiatives such as lifelong learning, skills development and knowledge transfer. Of these, knowledge transfer has predominantly been concerned with the commercial exploitation of research knowledge. This article suggests…
Descriptors: Lifelong Learning, Program Effectiveness, Case Studies, Organizational Development
