Both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses. Marketing educators play a critical role in developing the knowledge and skills students need to effectively integrate corporate social responsibility (CSR) into their future business endeavors.…

Guided by the five cross-cutting themes of the American Association of Family & Consumer Sciences (AAFCS) Body of Knowledge (BOK) two capstone courses (C[superscript 2]) in Apparel Studies were designed to help prepare students for careers, further study, or both.

This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…

This article proposes to investigate the role played by material goods in the transnational experience. Previous research has shown that the movement of people across the world comes with a corollary of cultural flows which find their expression in multiple ways. This article looks more specifically at the kind of commodities that international…

As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…

Accountability for student success is at an all-time high in higher education; programs are challenged to actively engage students through significant learning experiences for cognitive, affective, and behavioral change. Family and consumer sciences departments are poised to lead the way in developing and modeling educational practices that result…

Finding relevant digital images to create presentation boards requires advanced search skills. This article describes a course assignment involving a technique designed to develop students' literacy skills with respect to locating images of desired quality and content from Internet databases. The assignment was applied in a collegiate apparel…

The purpose of this article is to address the relationship between the purchase of counterfeit apparel goods by college students and their knowledge and concern of counterfeiting. Additionally, students' beliefs regarding the legality of manufacturing, distributing, and purchasing counterfeit goods are examined. This topic is important because…