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Cao, Huantian; Frey, Lisa Vogel; Farr, Cheryl A.; Gam, Haejin – Journal of Family and Consumer Sciences, 2006
The purpose of this project was to develop a science-based course, "Environmental Sustainability Issues for Designers and Merchandisers". The course emphasis was on scientific concepts underlying textile-related environmental problems; the focus was on the "cradle to cradle" design model as an approach for eliminating environmental problems during…
Descriptors: Scientific Concepts, Merchandising, Environmental Education, Sustainable Development
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Heidemann, Merle; Urquhart, Gerald R. – Journal of College Science Teaching, 2005
This case study involves the biochemical analysis of the components of commonly available energy drinks, which many students purchase at fairly high prices. Students research the ingredients in each product and their physiological role in the human body, and then attempt to match what they learn with the product manufacturers' marketing claims.…
Descriptors: Biochemistry, College Students, Teaching Methods, Case Studies
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Wood, Charles M.; Suter, Tracy A. – Journal of Marketing Education, 2004
This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…
Descriptors: Business Administration Education, Marketing, Supplementary Education, Computer Assisted Instruction
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Burns, George R.; Paton, Robert R. – Policy Futures in Education, 2005
The importance of knowledge to the effective development of economic growth in the twenty-first century has led to a number of initiatives such as lifelong learning, skills development and knowledge transfer. Of these, knowledge transfer has predominantly been concerned with the commercial exploitation of research knowledge. This article suggests…
Descriptors: Lifelong Learning, Program Effectiveness, Case Studies, Organizational Development