The paper considers the particular value of focusing on the look as a medium when studying visual cultures. This focus is helpful for coming to terms with distinct understandings of the visual. To address the look as a medium, four analytical dimensions are introduced for distinguishing among separate but closely interrelated visual phenomena: the…

I analyzed student submissions from a photography-based assignment in introductory sociology. In this exploratory study, I discuss the patterns found in student submissions to uncover what sociological concepts students observed in their everyday lives. My primary research question, therefore, was what do introductory sociology students see when…

Due to the large number of students, instructors teaching high enrollment courses often rely on traditional assignments such as scantron exams and research papers. While these types of assignments are functional and satisfy a purpose, they are typically not meaningful or pleasurable for students. In an introductory information technology course,…

This study begins with the assumption that visual and related literacies are essential frameworks to foster not only students' learning of visual communication principles, but also 21st century skills such as creative problem solving and self-directed learning. We focus on assignment directions as a particular instructional component. In contrast…

Barriers to cross-cultural instruction challenge even experienced educators and their students. To increase cross-cultural competence and bridge learning gaps, professors in two countries adapted the Photovoice methodology to develop shared visual vocabularies with students and unearth hidden assumptions. Results from an anonymous evaluation…

Business and professional communicators increasingly rely on visual thinking and design strategies to create effective messages. The workplace need for such thinking, however, is not readily accommodated in current pedagogy. A long-running study abroad short course for American students taught in London provides a model for meeting this need.…

Visual literacy is an important skill for students to have in order to interpret embedded messages on signs and in advertisements successfully. As advertisements today tend to feature iconic people or events that shaped the modern world, it is crucial to develop students' visual literacy skills so they can comprehend the intended messages. This…

This case study presents a cocurricular initiative at the Margery Somers Foster Center at Rutgers University Libraries in New Brunswick, NJ. The initiative resulted in an interview workshop for the course Knowledge and Power, a "mission course" of the Douglass Residential College. This discussion-based workshop uses visual and multimedia…

This paper reports on attempts to incorporate creative visual literacy, by way of student owned technology, and sharing of student-generated multimedia amongst peers to enhance learning in a first year human physiology course. In 2013, students were set the task of producing an animated video, which outlined the pathogenesis of a chosen disease.…

As new media emerge in the common culture, the authors recommend that art educators adopt those media to facilitate deep understanding of visual culture and literacy. They report here on applications of an online image gallery that helps users develop ways to interpret what they see and compose. Over the past few years the authors have…

Communication has always been at least partly a visual experience--insofar as the speaker's appearance on a stage or the text's appearance on the page. Certainly, however, the experience is becoming more and more visual. Thus, equipping students with the tools necessary to analyze and evaluate the visual rhetoric that surrounds everyone is a task…

The ubiquitousness of images in the digital era highlights the importance of individuals' visual communication skills in the 21st Century. We conducted a literature review of visual literacy initiatives in academic institutions to illustrate best practices for imparting these skills in students. The literature review identified five categories of…

This article explores the ethical, methodological, and practical issues of translating critical theory and research into praxis through a case study analysis of a graduate capstone seminar that explored the familiar, and seemingly benign, concepts common to educational discourses: "Creativity, Collaboration, and Community." The author…

A walk down Main Street can be very much like a stroll through a museum gallery--visually rich, inviting unexpected choices, aesthetically rewarding. This article explores the concept of shop windows as visually ordered compositions, much like paintings and other art objects, and suggests some approaches to applying this concept in teaching a…

Contemporary culture has become increasingly dependent on the visual, especially for its capacity to communicate instantly and universally. Advances in technology fueled this shift. Students must learn to cope with and intelligently contribute to a culture rife with easy access to the visually rich Web, photo dependant social networks, video…