Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…

It's the end of an era in alumni relations. For many alumni associations, events and programs continue to have declining attendance and participation while the costs of offering them continue to increase. Social networking sites, YouTube, podcasts, and other Web 2.0 tools offer new ways to communicate with alumni, not to mention new ways for…

Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…

So many communications channels, so little time and, usually, so few resources is the situation today's communicators face. Educational institutions, places steeped in history and tradition, "have been slow to react." But while the communications channels have changed, the fundamentals of communication haven't. Maintaining perspective about…

Individually, each statistic is staggering: (1) $150 million raised in a single month; (2) More than $500 million in donations in 21 months from 3 million donors; (3) 6 million donations of $100 or less in 21 months; (4) An e-mail database of 10 million supporters; (5) Nearly a million friends on Facebook; and (6) 14 million views of a music video…

With more and more people attached to their computers, it's no wonder that publications are increasingly going online. Magazines are either supplementing their print content with online bonus information, such as extended features, photos, audio files, or videos, or looking to ditch the printing presses entirely to focus on all-electronic…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

Almost since the advent of the Internet, pundits have been suggesting that at some point people will completely abandon their paper-and-ink ways and migrate entirely to digital information sources and means of communication. But while traditional news sources such as newspapers and television still exist, it is becoming increasingly clear that…