Purpose: This study aims to combine two theories, the Theory of Planned Behaviour (TPB) and the Norm Activation Model (NAM), to investigate the relationship between the awareness of reducing single-use plastic waste's environmental cost and the behaviour to limit the use of single-use plastic products (SUPPs) by FPT university students.…

Purpose: This study introduces a non-orthodox approach to the dominant policy-based approaches to graduate employability through contextualizing international students' everyday experiences within their educational and wider structural contexts of the labour market. Design/methodology/approach: The study used narrative frames to collect data from…

Purpose: The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The…

While Vietnamese students continue to enrol in international branch university campuses in Vietnam, little is known about the Vietnamese first year transition into these institutions, especially from a cultural perspective. This article presents the findings of four case studies that explored the face strategies used by Vietnamese undergraduate…

Most of today's societies are confronted with an increasing necessity to legitimate the organization of their access to higher education. Commonly used as a yardstick to compare societies, the level of access to higher education is often presented as an indicator of the level of development and the capacity to produce knowledge, as well as a…