This study examined how college students' gender and prior participation in esports affect their perceptions of esports and esports academic programs. After collecting data from college students (N = 162), data were analyzed using 2 × 2 factorial analysis of variance to compare the influence of esports participation, gender, and the interaction…

With the rapid increase of English Learners (ELs) in K-12 schools, school districts are struggling to find ways to meet the needs for EL teachers. One approach to address the shortage is to build teacher capacity by collaborating with higher education institutions where English as a Second Language (ESL) teacher preparation programs are offered.…

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to…

Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

Given the insufficient number of well-qualified future physics teachers in the U.S., physics programs often seek guidance for how to address this national need. Measurement tools can provide such guidance, by both defining excellence in physics teacher education (PTE) and providing a means to measure progress towards excellence. This paper…

The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…

Teach for America (TFA) collaborates primarily with universities in most of its 53 regions throughout the United States, yet there is little research that examines these partnerships. This qualitative interview study explored how TFA Corps Members (CMs) perceived their learning in a small college's graduate teacher education program and how…

College-in-prison programs are run by accredited universities and colleges, and allow participants to earn college degrees intended to facilitate positive real-world outcomes outside of the criminal justice system. Reduced rates of recidivism and increased employment opportunities are among the most cited benefits of providing higher education to…

To complement the existing literature on expanding access to high-quality college education, we investigate the understudied topic of university outreach. Using a field experiment at West Point, we estimate the effectiveness of four university admissions outreach efforts (Admissions Office phone call, application encouragement from a role model,…

Rural, economically disadvantaged communities face a bigger challenge than urban communities in recruiting and retaining high school (HS) students in science, technology, engineering, and mathematics (STEM) because many of these students do not have access to high-quality STEM opportunities. In this article, we describe a mentoring program we…

Social work programs in the United States (N = 74) were investigated to determine strategies used for recruiting and retaining MSW students of color. Most schools had student populations exceeding 25,000 and combined BSW, MSW, and PhD programs. Data were collected using a Graduate Recruitment and Retention Scale with corresponding and acceptably…

As participation in online learning continues to expand, higher education institutions must implement policies and procedures to ensure quality at the course, program, and institution levels. In this paper, the authors describe a process that the State University of New York (SUNY) System implemented, utilizing the OLC Quality Scorecard, to help…

Purpose: Recruiting college students for research studies can be challenging. The purpose of this paper is to describe the lessons learned in the various recruitment strategies used for enrolling college students in a theory-based, tailored, and web-delivered health intervention at 13 US universities. Design/methodology/approach: The…

The Rockefeller Institute of Government is conducting a multistate examination of potential supply and demand issues for teachers. In other words, are states facing teaching shortages around the country? This report, the second state-specific review, is an initial overview of the P-12 teacher labor market in New York State (NYS). It examines the…

In a country with an increasing population of nonwhite students, there are far too few teachers of color. The numbers are particularly distressing when it comes to finding male teachers of color, who are essential role models for black boys. As a result, black and Latino children sitting in classrooms with white teachers, day after day and year…