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Direct linkChristine H. Mooney; Bethany S. Cockburn – Journal of Management Education, 2024
This article outlines a novel approach for career readiness which embeds a global engagement trip within a social entrepreneurship course. Utilizing an empathy driven approach, the instructional innovation exposes students to social impact and innovation in an entrepreneurial setting, provides an opportunity for rich engagements with social and…
Descriptors: Experiential Learning, Occupational Aspiration, Career Readiness, Instructional Innovation
Fournier, Christophe; Chéron, Emmanuel; Tanner, John F., Jr.; Bikanda, P. J.; Wise, Jorge A. – Journal of Marketing Education, 2014
The purpose of this research is to investigate the image of salespeople and of the selling function as perceived by business students across cultures. Of the several empirical investigations that exist in the sales literature, most are based on a single-country sample. This study extends previous knowledge on single-country perception of…
Descriptors: Business Administration Education, Sales Occupations, Stereotypes, Student Surveys
