Purpose: This study examines the impact of the Association to Advance Collegiate Schools of Business (AACSB) accreditation on education quality. We discern the prospective influences of AACSB, focusing on shifts in teaching methods and content and assessment procedures. Design/methodology/approach: Using a case study approach, in-depth interviews…

The research followed a three-step methodology to determine the intertwining between "innovation" and "internationalization" in elite business schools. First, linear regression (OLS) to understand the correlation between internationalization and innovation. Second, one-way multivariate analysis of variance (MANOVA) to…

Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by "outside-the-brain" resources. By examining venture concept ideation, this study captures the ideation-environment relationship using experience…

In statistics classes, the central limit theorem has been demonstrated using simulation-based illustrations. Known population distributions such as a uniform or exponential distribution are often used to consider the behavior of the sample mean in simulated samples. Unlike such simulations, a number of real-data-based simulations are here…

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

This is an exploratory study in an undergraduate EFL business-writing course studying participants' ability to read, comprehend, and represent text visually using concept mapping (CM), summary writing, and social network analysis techniques as complementary strategies. The idea with this experiment was to explore if students are capable of…

University lecturers and coordinators of business and economics courses around the world are faced with the challenge that beginning students in these courses have heterogeneous entry conditions in terms of personal characteristics. This article focuses on the economic knowledge of German and Japanese beginning students in a business and economics…

Purpose: This study aims to examine the participants' [junior high school students and Master of business administration (MBA) consultants] perceptions and utilizations of the multidimensional place-based resources within the context of Education for Sustainable Development (ESD), specifically focusing on its alignment with the sustainable…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Globalization has been one of the most important movements in business since the end of World War II. The business education establishment, as represented by the AACSB accreditation agency, has been struggling to get its member schools to properly prepare their graduates for this new global business environment. It has generally been conceded that…

English medium instruction (EMI) is a growing phenomenon in higher education contexts across the globe, and EMI programs are expanding rapidly in Japan as part of their internationalization efforts. This paper explores the relationship between student self-beliefs and their success in an EMI course within a bilingual business program. It analyzed…

This paper examines a remarkable artifact of international business education, a four-book business Chinese language series published in Shanghai from 1916 to 1933 by a Japanese business school. Language-centered business education, they concluded, could break Japanese dependence on intermediaries and provide a significant competitive advantage…

In recent decades, English taught programmes have rapidly increased in number throughout Europe and East Asia as universities aim to internationalise their curriculum, which has given rise to an increase in English-medium instruction (EMI). This study aims to compare the teaching experiences at three EMI programmes in The Netherlands, China, and…

This study compares two marketing-focused short-term study programs in Asia (India and Japan) and highlights reasons as to why students perceive that they learn more in one country than the other. Research to date has sparsely assessed the impact of study abroad programs on students' perceived growth. The existing literature has rarely focused on…

This article explores the relationship between course performance, English language proficiency, motivation, and academic language skills in an English medium instruction (EMI) university context. It analyses test and questionnaire data from 146 students from an EMI business program at a Japanese university, and follow-up interviews with seven…