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Direct linkAmélia Brandão; Áurea Silva Ramos – Journal of Marketing for Higher Education, 2024
The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…
Descriptors: Psychological Patterns, Social Media, Student Recruitment, Marketing
Rashmi Mishra; Abhishek Mishra; Veenus Tiwari; Rajendra Kumar Jain – Quality Assurance in Education: An International Perspective, 2025
Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…
Descriptors: Learning Management Systems, Colleges, Reputation, Visual Aids
Sanjay Krishnapratap Pawar; Swati Amit Vispute – Journal of Marketing for Higher Education, 2024
The proliferation and increasing significance of AI-enabled voice assistants (AIVAs) for consumer purchase decisions imply the need for a better understanding of their acceptance in the higher education (HE) enrollment context. Using the Grounded Theory (GT) research method and a consumer value perspective, we examine the enrolment decision-making…
Descriptors: Foreign Students, Artificial Intelligence, Technology Uses in Education, College Enrollment
Sanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
To attract and retain international students, institutional support services at Asian universities must add value from the student's perspective. This study aims to explore international students' experiences at Indian higher education institutions and understand their thoughts on how the university's International Student Office (ISO) could best…
Descriptors: Foreign Students, Student Attitudes, Student Experience, Academic Support Services
Hirak Dasgupta; Sanjay Krishnapratap Pawar – Cogent Education, 2024
International branch campuses are an important form of transnational education. Although there exists a substantial literature on the rationale and the motivation to study in International Branch Campuses, research on the customer value offered by the international branch campuses has been overlooked. In order to fill this research gap, this study…
Descriptors: Foreign Countries, Multicampus Colleges, International Schools, Value Added Models
Download full textThomas, Deepa K.; Shajimon, P. P. – Shanlax International Journal of Education, 2019
Changes within the structure of a dynamic market and competition influences purchasing preferences and behavior of customers. The consumption fact of today differs from traditional consumption perceptions. This difference is caused by the fact that the act of consumption is not only based on utilitarian but also hedonic instincts. The shopping…
Descriptors: Foreign Countries, Mass Media Effects, Undergraduate Students, Females
Viswanathan, Madhu; Sreekumar, Arun; Duncan, Ronald; Cai, Sophy – Journal of Teaching in International Business, 2022
We describe lessons learned from one-and-a-half decades of global virtual immersion practices in subsistence marketplaces, and explore implications for international business teaching and learning in the post-pandemic world. Global virtual immersion refers to bottom-up learning experiences, typically in contexts much different than what we may be…
Descriptors: Empathy, Computer Simulation, Learning Processes, Distance Education
Moogan, Y. J. – Journal of Further and Higher Education, 2020
This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…
Descriptors: Foreign Students, Graduate Students, Decision Making, Foreign Countries
Jae, Haeran – Journal of Instructional Pedagogies, 2019
The extant research has focused on investigating the effectiveness of the use of closed caption videos for hearing impaired or English as second language learners. Yet, the research about whether such usage can be beneficial for other students is limited. This paper explores the effectiveness of closed caption videos (same-language subtitles) in a…
Descriptors: Video Technology, Instructional Effectiveness, College Students, Positive Attitudes
Chahal, Hardeep; Devi, Pinkey – Quality Assurance in Education: An International Perspective, 2015
Purpose: This paper aims to explore consumer attitude towards service failure and recovery in the higher education in general and with respect to teaching, examination, library, computer lab, administration and infrastructure in particular. Design/Methodology/Approach: The data are collected from 120 students of three undergraduate colleges of…
Descriptors: Consumer Economics, Attitudes, Failure, Delivery Systems
Aggarwal Sharma, Ashita; Rao, Vithala R.; Popli, Sapna – Journal of Marketing for Higher Education, 2013
Brands are fundamentally about experiences and relationships, and therefore they form prime basis of an institution's connection with their stakeholders. With the mushrooming of business schools (both private autonomous and government supported) and fading global boundaries, especially in the Indian context, communicating a business school brand…
Descriptors: Foreign Countries, Marketing, Business Administration Education, Student Recruitment
Kommers, Piet, Ed.; Issa, Tomayess, Ed.; Issa, Theodora, Ed.; McKay, Elspeth, Ed.; Isias, Pedro, Ed. – International Association for Development of the Information Society, 2016
These proceedings contain the papers and posters of the International Conferences on Internet Technologies & Society (ITS 2016), Educational Technologies (ICEduTech 2016) and Sustainability, Technology and Education (STE 2016), which have been organised by the International Association for Development of the Information Society and…
Descriptors: Conferences (Gatherings), Foreign Countries, Internet, Educational Technology
