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Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
Banning, Jennifer – Journal of Family and Consumer Sciences, 2013
This study documents what pre-service family and consumer sciences (FCS) teachers learned about diversity through observations in diverse FCS classrooms. Students reported that they experienced a change in their comfort level with diverse settings. Student feedback was used to modify FCS teacher education curriculum in subsequent semesters.
Descriptors: Preservice Teachers, Consumer Economics, Consumer Science, Diversity (Institutional)