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Raising Marketing Students' Awareness of Their Role in Achieving Sustainable Development Goals: An Arts-and-Crafts-Based Pedagogy
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Eva Delacroix – Journal of Marketing Education, 2024
The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…
Descriptors: Marketing, Teaching Methods, Student Role, Sustainable Development
Students' Knowledge and Expectations about Sustainable Food Systems in Higher Education
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Migliorini, Paola; Wezel, Alexander; Veromann, Eve; Strassner, Carola; Srednicka-Tober, Dominika; Kahl, Johannes; Bügel, Susanne; Briz, Teresa; Kazimierczak, Renata; Brives, Hélène; Ploeger, Angelika; Gilles, Ute; Lüder, Vanessa; Schleicher-Deis, Olesa; Rastorgueva, Natalia; Tuccillo, Fabio; Talgre, Liina; Kaart, Tanel; Ismael, Diana; Rembialkowska, Ewa – International Journal of Sustainability in Higher Education, 2020
Purpose: To clarify needs and requests of the young generation to the contemporary and future education on food systems, this paper aims to examine the following issues: students' background knowledge, students' behaviour as consumers and food citizenship, most interesting topics of SFS for students and students' preferences and expectations in…
Descriptors: Knowledge Level, Expectation, Sustainable Development, Food
The Effects of Academic Socialisation on Students' Consumer Behaviour
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Rioux, Liliane; Scrima, Fabrizio; Bouzid, Dalel; Moffat, Éva; Mokounkolo, René – Social Psychology of Education: An International Journal, 2017
Since the now classic work of Newcomb (Personality and social change, Holt, New York, 1943), there has been an increasing body of research focusing on the process of academic socialisation but, as far as we know, no studies have specifically dealt with students' consumer behaviour and, more specifically, sustainable consumption. Five hundred and…
Descriptors: Socialization, College Students, College Faculty, Questionnaires
The Market for Academic Knowledge: Its Historical Emergence and Inherent Tensions
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Weik, Elke – British Journal of Educational Studies, 2014
This paper contributes to the discussion about the marketisation of universities by providing a historical perspective. Going back to the time when the market for academic knowledge emerged, I argue that it was created through incorporating a number of inherent tensions that have been, and still are, shaping its development. I show how these…
Descriptors: Marketing, Commercialization, Universities, Educational History
Social Media's Use in Postgraduate Students' Decision-Making Journey: An Exploratory Study
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Galan, Mianda; Lawley, Meredith; Clements, Michael – Journal of Marketing for Higher Education, 2015
Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…
Descriptors: Foreign Countries, Social Networks, Mass Media Use, Graduate Students