The field of advertising has a structure that shapes consumer preferences and behaviors. The field of advertising undertakes the tasks of reflecting cultural values and norms, reinforcing or changing gender roles, and supporting social responsibility and campaigns. In addition, advertising, whose main purpose is sales, has a structure that shapes…

The purpose of the paper is to present the framework and design of modules aiming to teach socio-scientific issues and the related pedagogy to pre-service teachers. Specifically, the work presented in this paper is part of the PreSEES project, a Comenius/LLP project with the main aim of engaging elementary and secondary pre-service teachers in…