As the technological world continues to grow and expand, the use of social media marketing continues to increase. Graduate programs looking to increase the number of applications received can turn to Facebook to market their programs. This study looks at the use of self-presentation, from a graduate program level of Facebook use, to create content…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

Teacher shortages in some regions, schools and content areas have caused states to consider fast-tracking teachers into the classroom through avenues that include little or no clinical preparation. Teachers who enter the profession through these pathways are less likely to be prepared, less effective and less likely to remain in the profession…

Background/Context: School districts across the United States face persistent difficulties recruiting and retaining teachers (García & Weiss, 2019; Schmitt & deCourcy, 2022). Over the last decade, every state in the south has faced a growing teacher shortage, with some facing shortages in all grades and subjects (U.S. Department of…

Computer science (CS) education helps students acquire skills such as computational thinking, problem-solving, and collaboration, among others. As these skills take preeminence in the rapidly changing 21st century, CS education promises to significantly enhance student preparedness for the future of work and active citizenship. Based on prior…

In an effort to measure the influence of an immersive recruitment event, we sought to evaluate high school students' perceptions toward university climate before and after engaging in a day-long event hosted as part of National Teach Ag Day. The Inviting School Survey-Revised (ISS-R) was administered via paper and pencil when the students arrived…

The Arkansas National Guard Tuition Assistance (NGTA) program was created to recruit and retain Arkansas National Guardsmen by providing college funding regardless of Armed Services Vocational Aptitude Battery (ASVAB) test scores. The funding provided up to 100% of tuition costs at any Arkansas public college or university and was effective…

Elite higher education institutions work hard to secure diverse classes, and students seek out these institutions in part because they believe that diversity will enhance their own educational experiences. Institutional theories would predict that practices set by the elite institutions in the field would isomorphically trickle down, however, case…

There have been many drastic changes in higher education in recent years. State funding has decreased, leaving schools responsible for their own revenue growth and for balancing their budgets. Colleges and universities are closing departments and are no longer offering majors that are producing few or no graduates. Small colleges are closing, and…

U.S. schools are facing chronic shortages of qualified teachers, resulting in the hiring of unqualified teachers who are disproportionately assigned to disadvantaged students. Further, changing demographics are resulting in racial/ethnic and cultural mismatch between teachers and students they serve, causing additional educational problems. This…

For this report, State Higher Education Executive Officers (SHEEO) surveyed selected historically black colleges and universities (HBCUs) and HBCU-adjacent school districts to help SHEEOs and nongovernmental organizations understand what drives successful teacher preparation at HBCUs. The report suggests ways to use HBCUs as resources to resolve…

Now, more than ever, more adults must earn college credentials in order to earn family sustaining wages and to help fuel and sustain a robust national economy. That means that institutions of higher education must do all they can to help adult students enroll in college and complete a postsecondary credential. Achieving the Dream emphasizes a…

America and the South seem to have turned a corner on the deep and prolonged recession that started in 2008. The stranglehold it has had on jobs and job prospects caught many by surprise, and it has caused education leaders to refocus state policy on the relationship between career preparation and education. This report provides updates on the…

Nobody goes into teaching to get rich, but that's no excuse not to pay teachers as professionals. Compensation is one of the most important factors in determining who enters the teaching profession and how long they stay--yet 90 percent of all U.S. school districts pay teachers without any regard for their actual performance with students,…