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Direct linkRasmussen, Erin B.; Newland, M. Christopher – Journal of the Experimental Analysis of Behavior, 2008
The hypothesis that a penny lost is valued more highly than a penny earned was tested in human choice. Five participants clicked a computer mouse under concurrent variable-interval schedules of monetary reinforcement. In the no-punishment condition, the schedules arranged monetary gain. In the punishment conditions, a schedule of monetary loss was…
Descriptors: Reinforcement, Punishment, Selection, Behavior
