The purpose of this study was twofold. The first aim was to better understand the selection criteria that college students of varying demographic backgrounds find most important when making a final selection of a college or university during their college search process and the promotional information they find to be most useful, particularly…

This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…

This article presents a national snapshot of GI Bill student enrollment through examination of a repository of data on veterans' education benefits usage, institutional practices to support veterans, and consumer advocacy information (e.g., complaints and caution flags). Through examination of records from 2217 two-year institutions enrolling…

This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…

Purpose: This study aims to promote sustainability-based education in fashion design and merchandising program to enhance students' knowledge, skills and attitude about sustainability development, organizational responsibility and personal responsibility from the cotton industry perspective. Design/methodology/approach: To conduct this study,…

This study investigates the impact of social media discourses, espoused by neoliberal and consumerist ideologies, on a language teacher educator's (LTE) identity negotiation. Through a collaborative case study, it examines Hassan's (the second author) experiences with social media in the Iranian English language teaching (ELT) context over three…

This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…

In 2021, the Council for Higher Education Accreditation (CHEA) implemented its recognition standard on diversity, equity, and inclusion (DEI), identifying their combined importance in assuring quality in higher education, and recognizing their essentiality in realizing the vision of higher education as a public good. Recent Supreme Court decisions…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

This article provides a historical review of the FCS profession beginning with the Progressive Era and founder Ellen Swallows Richards. The review includes a summary of significant historical events and legislation, that reveal how the FCS profession addressed the needs of individuals, families, and communities from inception to the present. From…