Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

This article introduces a new course in the Virginia Community College System English Curriculum, "English 114: Scientific Writing." The article briefly reviews the concept of "science rhetoric," then discusses the intended audience and purpose of the course, and explains the basic goals of the course in relation to the…

In communication courses, instructors frequently define the term "anecdote," explore the various types of anecdotes, and then encourage students to use anecdotes in their speeches. However, instructors do not often spend time teaching students "how" to construct memorable anecdotes. As a result, many students present weak anecdotes or choose not…

In this article, the authors focus on the decision-making process that goes into professional writing and ways to emphasize ethical decision-making in writing classrooms. Professional writing has at its core an emphasis on action and audience. Certainly teachers want their students to write effectively--to serve their clients, organizations, and…

Two troublesome portraits of religious studies professors often exist in the minds of some students at any given time: the Guru, or wise spiritual teacher, and the Deceiver. These metaphors capture student perceptions of us that may be ill-informed and beyond our control. We will examine and compare how our own chosen metaphors for…

The way teachers shape and handle their own feelings and those of their learners is central to the success of learning. Now in its second edition, "Teaching with Emotional Intelligence" shows how to manage this influential yet neglected area of learning and teaching. This practical book looks at how lecturers and teachers can develop and use their…

This article examines the role of technology in preservice teacher reflection. Situated in informal reflection (Shoffner, 2008), preservice English teachers' choice of a specific technology medium for reflective practice is examined for satisfaction with their choice and understanding of that medium's influence on their reflection. The…

The purpose of this article is to provide suggestions for using public speaking tasks in English language teaching (ELT) and to highlight some of their many advantages. For the purpose of this article, the author will focus on two types of these tasks: student presentations and debates. Student presentations may consist of either individual or…

This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all…

This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…

This book describes and analyzes authority relationships in classrooms through explorations of theory, prior research, and contemporary qualitative studies. The emphasis is on the social construction of authority and the crucial role authority plays in K-16 teachers' pedagogy and students' academic engagement and achievement. The introductory…