Amid concerns about creating internationally recognized world-class universities in China, this study aims to explore the factors that influence the selection of two prestigious universities in China, namely Tsinghua and Beida, by high school students. In light of concerns surrounding the establishment of globally renowned universities in China,…

This study comprehensively identifies the determinants in students' campus selection decisions, emphasizing the crucial role of brand pride in the process. With the participation of 704 students in an online survey through the Google Forms platform and analysis using SEM-SmartPLS 4.0 Structural Equation Modelling, this study presents a solid…

College choice models have been used since the 1980s to try and explain the processes and influences high school students use to decide if and which college to attend after graduation. These models focused solely on college attendance and lacked attention to the nuanced needs and resources found in rural communities. In this three-paper…

Advising students on college admissions and financial aid is an important pillar of most high school counseling programs. This work has become more challenging for many school counselors since the pandemic, so it is imperative to find new ways to explore how counselors approach college advising today. This novel research utilized Hansen's (1995)…

College Credit Plus (CCP) is a dual enrollment program allowing high school students to obtain both high school credit and college credit by participating in college courses at a local higher education institution. CCP courses can be taken at a college or university, at the student's high school, or online. This research seeks to find if CCP…

There is a great disparity in college-going rates between students from the highest and lowest socio economic quantiles in the United States. This quantitative study looks at messages students receive about college as a way to explore reasons why students choose to attend or not to attend college. [The dissertation citations contained here are…

The purpose of this qualitative descriptive study was to explore how college-bound Generation Z students describe higher education institutions' use of social media as a marketing tool during their college choice experience in Texas. The foundation for the study was the college choice model from Hossler and Gallagher that identified three phases…

How does a policy of free tuition affect student applications to universities? This article assesses how free tuition influences applications in terms of the selectivity of the university, length of the degree program, cost of the program, and application to a program in the STEM field. The study based on a quasi-experimental design was carried…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

Rural students pursue post-secondary education at a lower rate than their urban and suburban counterparts. While the college choice process is complex for all students, it is important to further examine this process for rural students because they are an underserved population. This study utilized Perna's (2006) college choice model to examine…

Young people's room for autonomy and independent life choices is challenged by intensive parenting practices and ambiguous ideals underpinning the youth-parent relationship. In this article, we explore how young people make sense of and relate to parental influence as they are about to make choices of higher education. Through Foucauldian…

Although evangelicals have long been skeptical about non-sectarian higher education, the current climate in the United States necessitates a fresh look at possible sources of their beliefs. This is relevant since many of the current culture wars center on education. For instance, book bans in Texas public schools, funded by evangelicals, take aim…

Over the past forty years, scholars have been studying students' choice of higher education programmes to unravel the complexity of the choice process. Recent studies have shown that students may commit to a programme, i.e. they make a choice to enrol in that programme, when they find a programme that attunes well with their interests. Students…

This article analyses the mechanisms that contribute to differences in educational choice in the transition from the second to the third stage of secondary education in Flanders, a highly tracked educational system. The study programme chosen in the eleventh grade, besides being quite predictable from the educational position in the tenth grade…

In the spring of 2020, the COVID-19 pandemic began to substantially disrupt the educational experiences of high school students. In addition to experiencing the pandemic disruption in high schools, students were also likely aware of disruptions in colleges and in the labor market. Fast-forward to the spring of 2023. The students who are now…