College staff performing recruiting tasks without collaboration or shared knowledge formation creates redundancies and knowledge gaps. This study sought to investigate causes and find solutions to recruitment gaps and redundancies. Participants and data collected in Cycle 1 consisted of interviews with college staff and recent high school…

This guest perspective argues that converting in-person summer pre-college program participants into matriculated, degree-seeking undergraduate students at that same institution is a multi-step process that involves: 1) strategic pre-college program recruitment, 2) a curated and well-rounded summer pre-college experience that is both academically…

While there is a growing body of literature related to the benefits of participation in career and technical education (CTE) in high school, there remains a dearth of causal work in this area. Relying on administrative data from Baltimore City Public Schools, which uses a ranking system with a strict cut score to assign students into CTE-focused…

Profiles describing a high school's quality and composition are one component of the undergraduate admission application to selective colleges, offering admission officers insight into a student's academic environment. This study explores alignment between the data admission officers seek in a profile to support their holistic evaluations and the…

We analyze eight letters of recommendation written by high school teachers for first-generation college students, so as to illustrate narrative strategies that can make letters more effective in providing support for students' college applications. Amidst recent criticisms of the limited utility of letters in college admissions, we argue that they…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

The COVID-19 pandemic hit in March 2020 as high school seniors were receiving their college admission notifications for fall. Many postsecondary institutions shifted outreach efforts to online formats. This qualitative study examines how virtual recruitment at an emerging HSI incorporates culturally responsive practices from the perspective of…

The pandemic period of the past two years has altered many aspects of the high school and college experience for students. With more emphasis on hybrid and virtual experiences, how has this impacted the college search process for high school students? What do they value, what do they need to know, and what information have they seen? Ruffalo Noel…

Low-socioeconomic status (SES) students are underrepresented at selective colleges, but the role that admissions offices play is poorly understood. Because admissions offices often have inconsistent information on high school contexts, we conducted a randomized controlled trial to determine whether providing detailed information on high school…

Your name: F. Stanley Gogettum. Your job: Director of Admissions. Your institution: floundering University. Like all good admissions directors, you constantly ask yourself about your work and its effectiveness. Should you continue high school visits? Should you use Student Search Service, or maybe an unscreened (but perhaps cheaper)…

Social media are at the heart of the daily communications of adolescents. In many cases, however, adolescents are unaware of the consequences of the long-term availability of their online personal information. Given the rising prevalence of online background checks on potential partners, college applicants, and job candidates, online search…

This study examines the relationship between high school efforts at post-secondary preparation for college bound students and the expectations of college and university admissions personnel. The Advanced Placement (AP) teachers and administrators at a rural Northwest Florida high school were administered a quantitative survey in order to collect…

The U.S. college admission environment has changed enormously over the last three decades. What have those changes meant for the profession of college admission officers? In this paper, the authors will describe the enormous changes that have taken place in high schools, colleges, and the entrepreneurial admission sector. They will describe how…

Undergraduate admissions in the United States is a multibillion dollar industry involving families, higher education institutions, journalists, testing companies, test preparation companies, private consultants, marketing firms, high school guidance counselors, high school teachers, coaches, financial advisors, and publicly funded programs.…

The college-going rates of rural students lag behind those of more urban students, a gap likely due, in part, to rural students' lower educational aspirations. These lower aspirations appear to be tied to the dilemma that higher education presents for many rural students: whether to remain in their rural home, working in traditional trades and…