Background/Context: School districts across the United States face persistent difficulties recruiting and retaining teachers (García & Weiss, 2019; Schmitt & deCourcy, 2022). Over the last decade, every state in the south has faced a growing teacher shortage, with some facing shortages in all grades and subjects (U.S. Department of…

Private high schools are often viewed as bastions of scholastic and social opportunities, but the cost of tuition has rendered these sites predominantly white and more segregated than public schools. However, with the ability to recruit, Black boys have become prime targets of predominantly white private Catholic high schools seeking promising…

The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…

Although vocational education and training (VET) can lead to lucrative and fulfilling careers and plays a vital role in skilling workers for contemporary workplaces, it continues to have a low status in schools, among parents, and in the wider community. Many countries are now seeking to enhance the status of VET to increase its uptake by school…

Region 9 Comprehensive Center (R9CC) and Illinois State Board of Education (ISBE) collaboratively collected and analyzed teacher workforce data to identify barriers for recruiting and retaining an effective and diverse teacher workforce. R9CC and ISBE used the Teacher Shortage Tool from the Center on Great Teachers and Leaders to identify equity…

This article combines Bourdieusian practice with narrative sociomaterial theory to investigate what story of higher education and its purpose is being conveyed to students. Our case study revolves around a Danish university. We conduct a sociomaterial analysis of three university sites: an information day for prospective students, a video of a…

As a result of the evidence-based decision-making movement, the number of randomized trials evaluating educational programs and curricula has increased dramatically over the past 20 years. Policy makers and practitioners are encouraged to use the results of these trials to inform their decision making in schools and school districts. At the same…

Recruiting qualified world language (WL) educators is a continuing challenge in the United States. Limited research has been conducted on attracting potential teacher candidates. Furthermore, recruitment materials are unavailable in target languages, making it difficult for existing WL teachers, as critical advocates for the profession, to…

College outreach efforts are sometimes received as nuisances, or worse, as maddening spam and junk email. New digital technologies and data-driven targeting innovations are reducing the amount of paper materials distributed, yet they are not reducing the oversaturation experienced by many prospective students. Colleges use Search and Encoura to…

Nearly 40 percent of college students are transfers. They approach the college search process much differently than traditional students, choosing a college much more quickly and often having a more focused and specific reason for choosing a new school. How can your campus meet their needs, engage more transfers, and increase your enrollment of…

This qualitative study examined the process whereby international college students from various countries choose their country of study, type of institution, specific college, and program. It identified and explored the relative importance of each decision-making factor. Fifty-five international students attending four Greater Toronto Area (GTA)…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

Classrooms across America have become increasingly racially and ethnically diverse. Little attention has been paid to where minority teachers tend to be employed, what happens to minority teachers once they are employed, and to the role of the employing organizations in teacher staffing problems. The purpose of this quantitative comparative study…