This study examines a new profession in China and those who inhabit it--admissions counselors who advise Chinese students on how to apply to colleges in the United States. This study was conducted in the international divisions of eight Chinese public high schools in five cities in China and aims to fill the void in our knowledge of the vital role…

As the world changes, institutions of higher education are constantly adopting new business practices in order to ensure future success of their institutions. While enrollment managers are focused on their marketing and recruitment tactics, high school students are being inundated with recruitment materials including invitations to visit campus, a…

Latina/o rural students are underrepresented in college and the research of their college choice process. Using Bourdieu's habitus, and Yosso's Community Cultural Wealth Conceptual Model, this qualitative study used interviews with 24 Latina/o rural high school students. Our findings explored how school habitus limits college options. Students use…

Pre-enrolment self-assessments are a promising way to address student commitment and retention in an early stage. Such assessments aim to inform study decisions by evoking reflection and providing advice for further preparation. Though these assessments require a solid validation process, so far the consequential validity aspect tends to be…

This chapter presents results from a study exploring the experiences of rural high school graduates and the influences on their reasons for attending postsecondary education. In particular, the results presented here are a compilation of several rural students who intentionally chose to attend a local community college.

Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

Fear of the coronavirus has shut down all but essential businesses. Economists have projected that unemployment could rise as high as 20%, compared with 3.5% this past February 2020. A survey conducted in mid-April by Strada Education Network found 62% of Americans worried about losing their jobs and 34% believed they would need more education to…

This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

This qualitative study examined the college choice process of high-achieving, secondary African American female students enrolled at a Science, Technology, Engineering, and Mathematics (STEM)-focused Academy aspiring to study STEM at a 4-year college or university. Minority women, unlike White women and racial minority men, face a double bind as…

This qualitative study used asset-centered narratives to examine "generation 1.5" immigrant students' experiences with cultural wealth in the transition from high school to public state universities. In this study, generation 1.5 refers to people born outside the 50 States who complete school after immigrating as children or adolescents…

This study examines relationships between dual enrollment and high school graduation, college enrollment, college choice (2-year or 4-year), and persistence in college among Nebraska's 2018 high school graduating class. Unlike previous studies that focus on states where dual enrollment is standardized and subsidized by state policy, the Nebraska…

Aligning with the NREA's "college and career readiness" research priority, this article presents a systematic literature review of 134 publications regarding the state of rural college access and choice research between the years 2000 and 2020. We use Perna's (2006) college choice model to guide our comprehensive summary of current…

This study described the lived experiences of fifteen African American male college students and their perception of their high school academics. The purpose of this qualitative study was to describe the lived experiences of African American male college students on the factors promoting and inhibiting their academic achievement. In addition, this…

After higher education expansion in the private sector and technical college system starting in 1985, students' opportunities to attend four-year institutions in Taiwan are increasing. This study extends Cabrera and La Nasa's model of student college choice to examine not only choices of institutional types but choices of college pathways after…

For academically advanced college-bound students, decisions about where to apply, and ultimately, where to enroll are influenced by a wide range of factors. One key factor in the decision-making process is access to quality information about universities. This qualitative descriptive study used semistructured interviews with 10 high school seniors…