A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to recommend the university and university brand preference that stems from their own experiences during the university evaluation…

This work used mixed methods to understand the enrollment of historically underrepresented racial and ethnic groups in Science, Technology, Engineering and Mathematics (STEM) high schools. Grounded in previous work that described and recommended school practices for recruitment, admission, and retention of students from historically…

Colleges identify prospective students by purchasing "student lists." Student list products are selection devices that use search filters to select students. Drawing from the sociology of race, we conceptualize some filters as "racialized inputs," defined as inputs that are correlated with race because disadvantaged racial…

Sustainability is integrated into the higher education institutions as a new culture. Since the emergence of various declarations and policies, higher education institutions have integrated, implemented and practiced sustainability in the form of campus operations, community engagement and academic programs. As a result, some institutions have…

Despite Latinxs steadily rising in number among the U.S. population, these students have been systematically excluded from the study of intercollegiate athletics. Guided by Yosso's (2005) Community Cultural Wealth model, this qualitative study explored the recruitment experiences of 12 National Collegiate Athletic Association (NCAA) Division I…

Teacher apprenticeship programs are a new and exciting structure that help strengthen and diversify the educator workforce by offering an alternative approach to teacher licensure. Often providing financial assistance, mentorship, and classroom experience, these programs help pave the way for high-quality candidates, benefitting schools, students,…

Like many districts across the U.S., Miami-Dade County Public Schools is experiencing a large number of open staff positions due to higher-than-normal numbers of retirements and resignations in the face of COVID-19 coupled with enrollment declines in local universities' education departments. The district, in partnership with New Teacher Center,…

Graduating high school students are a critical source of new recruits for the U.S. military, and federal statutes require that military recruiters be given the same access to high schools that colleges and employers receive. Despite this, many schools are unclear about their obligations to provide military recruiters access, and enforcement…

African American men have among the worst high school completion rates of any population in the United States. The consequences of dropping out of school are serious and include high levels of unemployment and incarceration. Attempts at recruiting these men to return to complete a high school credential have not been broadly successful, and the…

We examined the characteristics of 77 high school participants from four school districts who participated in the Teaching and Learning Career Pathway (TLCP) at the University of Louisville during the 2018-2019 school year. The program seeks to support the recruitment of a diverse and effective educator workforce by recruiting high school students…

The success of schools depends on effective recruitment and selection of school leaders. The present study sought to understand the processes of recruiting and selecting public school leaders in Saudi Arabia from their perspectives. Interview data were collected from 39 high school leaders in the Eastern province in Saudi Arabia. The results of…

Scholarship on nonresident enrollment by public research universities has developed in isolation from scholarship on linkages between private high schools and selective private universities. We argue that these literatures are part of a broader story about the competition for students from affluent schools and communities. This manuscript analyzes…

Earning a college degree in the United States, especially from a college or university deemed elite or prestigious, is seen as the path to a more financially secure and prosperous life for the student and their family. Competition for financial aid or admission to top-ranked colleges and universities is fierce. For this reason, families of all…

The need for engineers in the workforce continues to grow. Filling this need requires recruiting future engineers to colleges and universities and retaining them through to degree completion. However, this is easier said than done. Universities are tasked with attempting to keep up with the demand for new engineers and companies are searching for…