This paper analyzes the ethically important moments that helped build, then break, and then negotiate the relationship between researchers and schools during an ethnographic-type study conducted by the team of researchers from a prominent private university. I posit that the researchers' unskilled approach culminated in producing written representations of the schools that were ethically problematic. To quote one school: "That" is NOT what's happening at Horizon!" Guided by simplistic understandings of procedures, rather than by articulated moral principles, the researchers were unable to scrutinize and interrogate their data in light of the context from which the data were collected. They thus failed to examine reflexively the knowledge they produced in their written representations. My critique uses a framework that counters harm with benefit and authority with respect, drawing on both consequential and non-consequential ethical theories, and emphasizes an ethic of care. (Contains 3 notes.)