In the Australian state of Victoria, students from elite independent and Catholic schools dominate entry into elite universities. Nonetheless, there are a small number of schools within the government sector whose students succeed in these terms. Such schools are considered highly academic and entry is very difficult. This paper is based on initial findings from an ethnographic study of one such school. Interview material is used to explore how students understand their school culture, their place within it and its role in facilitating their aspirations. Various student subcultures are introduced, to shed light on how these may facilitate success. It is argued that successful students understand but remain sceptical about the uncomplicated definitions of success and the narrowing forms of schooling that both create and respond to such definitions. Within the context of marketisation, a Government school that creates an academic niche for itself, has little flexibility and, because of this, students learn valuable lessons about strategic choices, including those related to which subcultures facilitate or hinder their aspirations.