There is a critical, nation-wide teacher shortage. Exacerbating this shortage is declining enrollment in teacher preparation programs that serve as a pipeline to the profession. To help address this shortage, school districts and teacher preparation programs across the country are implementing a variety of strategies to recruit high school…

Students of color do not pursue teaching careers as often as their white counterparts. Project Teacher Development (PTD) is a partnership between a large urban school district and a public regional university to recruit and prepare students of color as future educators. The goal of PTD is to identify, mentor, and inspire high school students to…

The COVID-19--induced moratorium on campus visits allowed faculty from University of Missouri's Agricultural Education & Leadership (AEL) program and Missouri Extension time to reconsider our campus visit structure and be more purposeful in our recruitment efforts. We organized a showcase to expose high school students to career paths and help…

This article combines Bourdieusian practice with narrative sociomaterial theory to investigate what story of higher education and its purpose is being conveyed to students. Our case study revolves around a Danish university. We conduct a sociomaterial analysis of three university sites: an information day for prospective students, a video of a…

Each year, the country's most selective four-year institutions invest significant resources to recruit talented high school students from across the country. These students, mostly affluent and white, contemplate admission offers and consider moves to new locales to pursue their postsecondary plans. Yet, many of these selective institutions are…

This study examined the potential of a residency/concurrent enrollment program to support rural students that are interested in the field of education. With 17 students in the program, the goals were to make a career in teaching more accessible to rural high school students through concurrent enrollment, to help future teachers solidify their…

As student enrollment numbers continue to drop within university Physical Education Teacher Education (PETE) programs across the country, the importance of recruiting high school students into the fields of physical education has never been greater. The PETE and exercise science programs at a university in the Pacific Northwest collaborated using…

Despite of the popularity of emphasizing diversity information on university websites surprisingly little is known about if how and why diversity recruitment strategies actually affect students' enrollment decisions. To gain insight into this question this paper introduces and tests a model applying general social psychological theorizing to the…

The Science Posse program at Brandeis University aims to increase the recruitment and retention of students from disadvantaged and underrepresented backgrounds in STEM (science, technology, engineering and mathematics) disciplines. A grant from Carnegie Corporation helped support the development of the program, which has brought 50 students from…

Today a college degree is considered the ticket to a good job and the gateway to economic advancement. A student's chances of gaining admission to college, however, are often based more on parental wealth than the student's achievements. At the nation's most selective colleges, three percent of incoming freshmen come from families in the bottom…

In 2007, a study titled "Living in the landscapes of the 21st century" was conducted in 11 high schools in metropolitan and rural Victoria. The research team investigated Year 10 students' conceptions of landscapes in order to explore their understandings of natural resource management (NRM), including agriculture, food, land and water…

The Eastern Washington University Department of Education, in collaboration with Spokane Public Schools and Spokane Falls Community College, established a teacher preparation pathway called Discover the Teacher Within for the 2003-2005 biennium. The project's major purpose was to encourage high school students to consider K-12 teaching as a career…

Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…

To effectively communicate with potential students, it is important to utilize their preferred information sources. Survey data were gathered from 716 high school students who planned to attend college. There were communication source differences based on race and intent to attend two-year vs. four-year institutions. Important information sources…