A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

Using the pull-and-push model as a main theoretical framework, this qualitative interview-based study explores the changes in STEM students' intentions to pursue international mobility in the context of the Russia-Ukraine war and the factors related to students' mobility decisions in the context of geopolitical tensions. The findings suggest that…

The purpose of this study is to describe the perceptions and expectations of German language students, especially in terms of receptive skills. This study asks two main questions: (i) what are the expectations of students towards learning German and (ii) how are students' perceptions of German learning, especially reading and listening, the data…

Transnational education (TNE) -- a form of education where learners study in a different country to the awarding institution has been increasingly prevalent globally. Vietnam is not an exception. This article explores university transition experiences of TNE students in Vietnam. Thematic analysis of 20 in-depth interviews with TNE students…

This article examines the strategies of a 'new rich' class in China to transmit advantages to their children through admission into highly ranked overseas universities. In-depth interviews were conducted with parents (n = 16) and students (n = 60) at international high schools that cater to the local population in Shenzhen. The findings…

The purpose of this focused qualitative study was to examine two urban high school students' perceptions of a study-abroad experience, five years after the fact, with the intention of assessing long-term effects on increased global competency and awareness. The interviewees, selected from 11 participants, brought an already rich intercultural…

The rapid outbreak of the COVID-19 pandemic has severely affected the students' international mobility globally. However, little is known about the challenges that the students, intending to pursue outward mobility experience in deciding between studying in the home country or a foreign country in the current reality. Using a…

As students transition from high school to college, their abilities to adapt and adjust are put to the test. This study examines the outcomes of a multi-stage study abroad program targeting first-year college students. The authors investigated student intercultural competence levels prior to matriculation, their development while abroad, and their…

This study focuses on the intersection of global and local identity as it pertains to the case of Israeli youth studying at United World Colleges (UWC) versus those studying at local secondary schools. We examine how education at UWC schools shapes the national identity of Israeli high-school seniors, in contradiction with their socio-economically…

This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…

This study explores the identities of Korean American college students through identity journey maps during a faculty-led study abroad program in Korea. Drawing from Asian Critical theory (AsianCrit), this study presents how participants of Korean descent challenged a monolithic and unitary notion of Korean American identity while acknowledging…

Different from the objective risk of self-financed study-abroad behavior, the perceived risk thereof is the basis for individuals to assess the educational consumption risk from their own points of view. The perceived risk in self-financed study-abroad behavior falls into seven aspects, i.e., economic risk, functional risk, completion risk,…

Due to the global changes, i.e., technological improvements, migratory movements, exchange students, etc., the geographical frontiers between nations have been removed. This caused an increase in everyday contact among people from different cultural backgrounds. English is used for that purpose. Considering this, there seems to be a necessity to…

There are numerous scholarly articles that focus on Chinese Students' decisions to go overseas and challenges they face in American High Schools. These research generates a holistic view on the subject., with many of them agreeing each other. Yet, despite many scholarly articles discussing this topic, I find few of these studies originate from…

The term 'international school' encompasses a broad array of institutions offering a range of different programmes. However, the differences between these programmes have scarcely been explored in the existing literature. This article focuses on three popular international high school programmes (Advanced Levels, Advanced Placement, and…