Purpose: The purpose of this paper is to identify the factors influencing Indonesian students' choice of university by estimating the trade-off students make in selecting a university. Design/methodology/approach: Conjoint analysis was used to examine the relative importance and the part-worth scores of the attributes that influence students'…

Affirmative action was banned in California, Texas, Washington, and Florida in the 1990s. Following this early wave, additional states banned the practice, including Arizona, Georgia, Michigan, Nebraska, New Hampshire, and Oklahoma. In response to concerns about underrepresented minorities' falling college enrollment in flagship public…