Sino-foreign cooperative universities (SFCU) represent the advanced manifestation of transnational education in China and has profoundly shaped the country's higher education landscape. Despite the tremendous development of SFCUs, there is limited research on the motivations and driving factors of students choosing to study at SFCUs. To bridge…

While the preference for university by school leavers has been researched extensively, this article seeks to explore if religious influence might also come to play when selecting a university, with particular reference to Australia, a country whose higher education environment is largely made up of public, secular universities. The data used is…

Nearly all parents and guardians of college-bound high school students are involved in the college search process. Most institutions understand this and would say they communicate with those families or provide information for them. However, is that information really reaching families? Is it accessible, comprehensible, and useful to them? Ruffalo…

The need to understand how prospective students decide which higher education institution to attend is becoming of paramount importance as the policy context for higher education moves towards market-based systems in many countries. This paper provides a novel methodology by which student preferences between institutions can be assessed, using the…

Parents and guardians are the biggest influencers on enrollment for students. Nearly all are invested and involved in the college search process with their students. But are colleges and universities really engaging them? Are they communicating the right information, with the right frequency, across the right channels? Are they helping families…

Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…

Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

An initial measure of success for any higher education enrollment or marketing effort is engagement. And, while students and parents may be engaged with several prospective schools, stronger engagement with your institution may affect their final choice. With the value of engagement in mind, the "2017 E-Expectations Trend Report"…

This "2016 E-Expectations Trend Report" examines the differences in how college-bound students used the digital tools at their disposal from the spring of their junior year to the fall and spring of their senior year. This report contains results from three web surveys: (1) May 2015 survey: 1,526 class of 2016 juniors (spring juniors);…

The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to…

How do prospective college students want to communicate with campuses? When do they want to interact with their target colleges? Which communication methods make them feel most comfortable? Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA[R] (National Research Center for College & University Admissions) conducted a survey of more than 1,300…

This College Choice Report series follows the ACT-tested high school graduating class of 2014, focusing on specific testing behaviors that may expand college opportunities available to students. This is an important topic for enrollment managers and admissions officers to consider, as students' participation in these testing behaviors have…

Presented at the AP Annual Conference (APAC) in Las Vegas, NV in July 2013. This analysis takes a close look at first-generation Advanced Placement® (AP®) test takers to better understand the needs and challenges they face on their path to college. The analysis focuses on college-bound AP test takers who also took the SAT and examines a variety of…

Asian Americans are often depicted as a highly successful group, attaining advanced levels of education and upward mobility. However, research indicates Southeast Asian Americans are underrepresented in higher education and earn less bachelor degrees than East Asian Americans. To explore the phenomenon of unequal representation between Southeast…

This "College Choice Report" is part of a report series that focuses on the ACT-tested high school graduating class of 2013. The focus of this year's "College Choice Report" is students' selection of a college major or program of study among the ACT-tested high school graduating class of 2013. This year's report is provided in…