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Direct linkMcDonald, Paula; Pini, Barbara; Bartlett, Jennifer – British Journal of Sociology of Education, 2019
The marketisation of schools has emerged as a defining feature of the education landscape. While the role of principals and lead teachers in carrying out marketing work was investigated in the late 1990s, there has been scant evidence of how the people and practices of marketing in schools have evolved into the twenty-first century. Expanding on…
Descriptors: Marketing, Commercialization, Business Skills, School Personnel
