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Higher Education Institution Choice Intention Model: Mediation Effect of Attitude
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Kevser Tasel-Jurkovic; Ipek Altinbasak-Farina – Journal of Marketing for Higher Education, 2024
This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…
Descriptors: Higher Education, College Choice, Decision Making, Social Influences
An Institution-Level Analysis of Gender Gaps in STEM over Time
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Joseph R. Cimpian; Jo R. King – Grantee Submission, 2024
Men significantly outnumber women in physics, engineering, and computer science (PECS) majors, with a recent male-to-female ratio of approximately 4:1, a stark contrast to the near parity in other science, technology, engineering, and mathematics (STEM) disciplines (1). This gender disparity in PECS carries wide-reaching implications for equity,…
Descriptors: Gender Differences, Physics, Engineering Education, Computer Science Education
Impacts of Perceived Country Image, Institution Image and Self-Image on Students' Intention to Study Abroad: A Study in Hanoi, Vietnam
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Nghiêm-Phú, Bình; Nguy?n, Thành Hung – Journal of Marketing for Higher Education, 2020
This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…
Descriptors: Self Concept, Correlation, Student Attitudes, Study Abroad
2018 Higher Education Research Digest
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ACT, Inc., 2018
The inaugural "Higher Education Research Digest" was released in 2017 (see ED581669) along with the "Enrollment Management Database," a tool assisting enrollment managers, admissions personnel, and other college administrators with student recruitment, enrollment, and success strategies. For this second edition of the…
Descriptors: Higher Education, Educational Research, College Entrance Examinations, Databases
The Components of Student-University Identification and Their Impacts on the Behavioural Intentions of Prospective Students
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Wilkins, Stephen; Huisman, Jeroen – Journal of Higher Education Policy and Management, 2013
The purpose of this research is to discover the extent to which prospective higher education students still in secondary education might identify with international branch campuses and the extent to which organisational identification and its individual components might influence students' behavioural intentions towards these institutions. The…
Descriptors: Foreign Countries, College Bound Students, Identification (Psychology), Multicampus Colleges
High School Students' Perceptions of Teaching and Their Intention to Choose Teaching as a Profession
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Cruz, Crystal – ProQuest LLC, 2013
This study was conducted to (a) explore high achieving high school students' perceptions of the teaching profession, (b) examine the influence of these perceptions on intentions to teach, and (c) test a recruitment suite of tools to determine the effectiveness of recruitment messaging and strategies. The Theory of Planned Behavior (TPB)…
Descriptors: High School Students, Student Attitudes, Intention, Career Choice