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Direct linkLe, Tri D.; Robinson, Linda J.; Dobele, Angela R. – Studies in Higher Education, 2020
University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial task for higher education marketers. Of particular importance are the differences across market segments. This study analyses the importance of choice factors,…
Descriptors: College Choice, Information Sources, Employment Potential, Teacher Effectiveness
