A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

Despite high aspirations, many students do not complete postsecondary education. Some scholars advocate for providing more college information to increase enrollment and reduce attainment gaps but this approach overlooks what school counselors and students do with information. Based on interviews and participant observations drawn from 20 urban…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

Although vocational education and training (VET) can lead to lucrative and fulfilling careers and plays a vital role in skilling workers for contemporary workplaces, it continues to have a low status in schools, among parents, and in the wider community. Many countries are now seeking to enhance the status of VET to increase its uptake by school…

This qualitative study examined the process whereby international college students from various countries choose their country of study, type of institution, specific college, and program. It identified and explored the relative importance of each decision-making factor. Fifty-five international students attending four Greater Toronto Area (GTA)…

This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…

Although vocational education and training (VET) can lead to lucrative and fulfilling careers and plays a vital role in skilling workers for contemporary workplaces, it continues to have a low status in schools, among parents and in the wider community. Many countries are now seeking to enhance the status of VET to increase its uptake by…

Workforce readiness and preparation for post-secondary education in the 21st century are critical graduation outcomes for high school students to thrive in the emerging multicultural global society. Equitable access to college coursework in high school and support for course completion and attainment of college credit varies among school districts…

Since the 1980s, education in Canada has been through a process that led to school choice, targeting the improvement of students' performance through school competition. These policies fostering an education quasi-market became an ideal framework for the expansion of IB schools. Since the Diploma Programme of the International Baccalaureate (IBDP)…

This paper reports on a longitudinal study of 30 university-prepared math and science teachers from their pre-service program into their teaching positions to better understand the conditions that attract and retain them in high-need schools. The paper uses the framework of job preview and information-rich hiring to highlight the influence of the…

Although studies claim increases in underrepresented populations choosing STEM majors, barriers to retention, and higher education degree completion in STEM still exist. This study examined efforts of a prominent technical university to attract and retain urban high school graduates through a tuition scholarship program. We sought to determine the…

The purpose of this report was to identify best practices in the design of college and university admissions facilities with the goal of enhancing recruitment and yield of prospective students. The Admissions Advisory Committee at the University of Rhode Island conducted a literature review examining the importance of the campus visit experience…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

Because high school graduates are many colleges' primary target population, information on high school students' performance and sociodemographic characteristics becomes important for the recruitment process. This article introduces an HTML application (referred to here as the High School Profile) that arranges high school information and makes…