There is a critical, nation-wide teacher shortage. Exacerbating this shortage is declining enrollment in teacher preparation programs that serve as a pipeline to the profession. To help address this shortage, school districts and teacher preparation programs across the country are implementing a variety of strategies to recruit high school…

This study comprehensively identifies the determinants in students' campus selection decisions, emphasizing the crucial role of brand pride in the process. With the participation of 704 students in an online survey through the Google Forms platform and analysis using SEM-SmartPLS 4.0 Structural Equation Modelling, this study presents a solid…

Students of color do not pursue teaching careers as often as their white counterparts. Project Teacher Development (PTD) is a partnership between a large urban school district and a public regional university to recruit and prepare students of color as future educators. The goal of PTD is to identify, mentor, and inspire high school students to…

As state-level Seals of Biliteracy for high school graduates become more common, postsecondary language programs face questions about how to recognize this credential. While scholarship has examined the implementation of state Seals in secondary education, less attention has been paid to the role of postsecondary language programs in this new…

Considering the prevalence of mathematics teacher shortages in the United States, together with declining enrollments in teacher preparation programs, it is crucial for districts and teacher preparation programs alike to investigate new recruitment initiatives. In this pilot study, a university aimed to increase high school students' interest in…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

There are many benefits to being involved in a school-based agricultural education program (SBAE). Engagement of students in SBAE programs provides students with a milieu of opportunities; as such, it is imperative to determine strategies for recruitment and retention that are impactful. Research surrounding the recruitment and retention of SBAE…

Much is unknown about those who do not finish high school and there is a need to understand who enters and completes alternative high school completion programs, such as the HiSet (High School Equivalency Test), GED (General Education Development Test), or growing number of state sponsored high school equivalency programs. The purpose for…

A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to recommend the university and university brand preference that stems from their own experiences during the university evaluation…

Colleges identify prospective students by purchasing "student lists." Student list products are selection devices that use search filters to select students. Drawing from the sociology of race, we conceptualize some filters as "racialized inputs," defined as inputs that are correlated with race because disadvantaged racial…

Despite Latinxs steadily rising in number among the U.S. population, these students have been systematically excluded from the study of intercollegiate athletics. Guided by Yosso's (2005) Community Cultural Wealth model, this qualitative study explored the recruitment experiences of 12 National Collegiate Athletic Association (NCAA) Division I…

Graduating high school students are a critical source of new recruits for the U.S. military, and federal statutes require that military recruiters be given the same access to high schools that colleges and employers receive. Despite this, many schools are unclear about their obligations to provide military recruiters access, and enforcement…

African American men have among the worst high school completion rates of any population in the United States. The consequences of dropping out of school are serious and include high levels of unemployment and incarceration. Attempts at recruiting these men to return to complete a high school credential have not been broadly successful, and the…

We examined the characteristics of 77 high school participants from four school districts who participated in the Teaching and Learning Career Pathway (TLCP) at the University of Louisville during the 2018-2019 school year. The program seeks to support the recruitment of a diverse and effective educator workforce by recruiting high school students…