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Applying to Higher Education: Information Sources and Choice Factors
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Simoes, Claudia; Soares, Ana Maria – Studies in Higher Education, 2010
Higher education institutions are facing increasingly complex challenges, which demand a deeper understanding of the sources prospective students use when applying to a higher education institution. This research centres on students' decision-making process for higher education institutions, focusing on the pre-purchase period, and, in particular,…
Descriptors: Higher Education, Information Sources, College Choice, Decision Making