A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

College-level study abroad participation has been shown to positively influence a range of student outcomes including GPA, graduation rates, cultural competence, cultural capital acquisition, as well as, students' leadership skills. However, the influence of study abroad at the high school programs have mostly gone unresearched. The study abroad…

This paper addresses the dearth of research into the roles high school teachers play in organising and leading international study tours offered by high schools in New Zealand (prior to the COVID-19 pandemic). The aim of this paper is to provide insights into the motivations and experiences of teachers involved in these tours. A grounded theory…

Using the pull-and-push model as a main theoretical framework, this qualitative interview-based study explores the changes in STEM students' intentions to pursue international mobility in the context of the Russia-Ukraine war and the factors related to students' mobility decisions in the context of geopolitical tensions. The findings suggest that…

This study was aimed to explore Chinese college and university students' motivations to study abroad and examining how their career aspiration influence their decision-making process. 5 research questions were developed from this research topic. A qualitative phenomenological methodology was applied. The researcher himself and the face-to-face…

When studying abroad, international exchange students generally establish a new social network abroad. However, how international exchange students develop their social networks over time remains a blind spot in academic literature. In this article, we analyze the initial formation and development of such networks among six Dutch Erasmus+…

The purpose of this study is to describe the perceptions and expectations of German language students, especially in terms of receptive skills. This study asks two main questions: (i) what are the expectations of students towards learning German and (ii) how are students' perceptions of German learning, especially reading and listening, the data…

Transnational education (TNE) -- a form of education where learners study in a different country to the awarding institution has been increasingly prevalent globally. Vietnam is not an exception. This article explores university transition experiences of TNE students in Vietnam. Thematic analysis of 20 in-depth interviews with TNE students…

In this study, one current and three former British Columbia (BC) offshore school principals were interviewed to seek their insights on how they contended with being compelled to censor material and disallow topics of conversation while administering a Canadian curriculum in an international context. Using a research design consistent with an…

orInverse relations, or "trade-off effects," are a common outcome of interlanguage development: a learner may increase performance in one linguistic domain while simultaneously decreasing performance in another. In this study, we investigate the relationships between one aspect of fluency (pause usage) and two aspects of syntactic…

In this study, the positive aspects that active participation in the Erasmus+ project "Different but together" has on students are highlighted. In the project initiated and coordinated by the Technological High School "Gheorghe Sincai" from Târgu Mure? (Romania), high schools from Italy, Greece, the Czech Republic and Turkey…

This article examines the strategies of a 'new rich' class in China to transmit advantages to their children through admission into highly ranked overseas universities. In-depth interviews were conducted with parents (n = 16) and students (n = 60) at international high schools that cater to the local population in Shenzhen. The findings…

The purpose of this focused qualitative study was to examine two urban high school students' perceptions of a study-abroad experience, five years after the fact, with the intention of assessing long-term effects on increased global competency and awareness. The interviewees, selected from 11 participants, brought an already rich intercultural…

Sino-foreign cooperative universities (SFCU) represent the advanced manifestation of transnational education in China and has profoundly shaped the country's higher education landscape. Despite the tremendous development of SFCUs, there is limited research on the motivations and driving factors of students choosing to study at SFCUs. To bridge…

The rapid outbreak of the COVID-19 pandemic has severely affected the students' international mobility globally. However, little is known about the challenges that the students, intending to pursue outward mobility experience in deciding between studying in the home country or a foreign country in the current reality. Using a…