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Factors Affecting University Image Formation among Prospective Higher Education Students: The Case of International Branch Campuses
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Wilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2015
Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this…
Descriptors: Higher Education, College Applicants, Reputation, Performance Factors
Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses
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Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2013
In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify…
Descriptors: Student School Relationship, Attachment Behavior, Foreign Countries, International Schools