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The Components of Student-University Identification and Their Impacts on the Behavioural Intentions of Prospective Students
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Wilkins, Stephen; Huisman, Jeroen – Journal of Higher Education Policy and Management, 2013
The purpose of this research is to discover the extent to which prospective higher education students still in secondary education might identify with international branch campuses and the extent to which organisational identification and its individual components might influence students' behavioural intentions towards these institutions. The…
Descriptors: Foreign Countries, College Bound Students, Identification (Psychology), Multicampus Colleges