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Direct linkGoff, Brent; Patino, Vanessa; Jackson, Gary – Community College Journal of Research and Practice, 2004
To effectively communicate with potential students, it is important to utilize their preferred information sources. Survey data were gathered from 716 high school students who planned to attend college. There were communication source differences based on race and intent to attend two-year vs. four-year institutions. Important information sources…
Descriptors: Marketing, Information Sources, Community Colleges, High School Students
Goff, Brent; Patino, Vanessa; Jackson, Gary – Community College Journal of Research and Practice, 2004
To effectively communicate with potential students, it is important to utilize their preferred information sources. Survey data were gathered from 716 high school students who planned to attend college. There were communication source differences based on race and intent to attend two-year vs. four-year institutions. Important information sources…
Descriptors: High School Students, College Attendance, Race, Community Colleges
