The purpose of this study was to evaluate the effects of a simple motivational treatment (consisting of immediate feedback, goal setting, and positive reinforcement) on the reading performance of an 11-year-old boy with learning difficulties. We applied an ABAB reversal design to test the impact of our approach. The dependent measure was the number of correctly read words from a children's book within 5 minutes. Results indicate that whenever the intervention was in place, the student showed greater achievements than during baseline conditions. The implications of employing simple motivational techniques to increase reading performance are outlined, and the limitations of the study are discussed. [Note: The issue number (2) shown on the pdf is incorrect. The correct issue number is 1.]